The Slack challenge
In the battle for this growing market, it is often difficult to tell which company will rise to the top. But if recent history is any example, it seems to be a Microsoft-Slack race right now.
Slack had a head start with customers and recently claimed more than 12 million daily users, most of whom the company says also happen to be Office 365 users. Its platform is arguably also much more feature rich—for now. But since launching Teams in March 2017, Microsoft has applied strong engineering capabilities and tapped its massive Office 365 installed base to quickly close the gap—and even eclipse its rival in some ways. In November, Microsoft claimed 20 million daily active users for Teams, a 50 percent jump from four months earlier. It also reports that it has launched 65 new features and has 44 more currently on its roadmap.
For its part, Slack continues banging the drum that Microsoft Teams is a knockoff of its product, and that those saying the two are the same or similar haven’t looked closely enough to recognize the differences.
“Fundamentally, Slack and Teams are different tools used for different purposes, no matter how much Microsoft wants to confuse the marketplace,” says Brian Elliott, vice president and general manager of platform at Slack. “Slack got to where it is today because it’s a great product—people use it, they tell other people about it, they take it to new companies. We need to make sure people understand how Slack is different, which includes helping people understand that we provide scale that Teams does not; that Slack uniquely brings together data, work, and communications; and that only Slack offers shared channels.”
Elliott adds that Slack’s emphasis has been on interoperating with other solutions “because we want to be the 2 percent of a company’s software budget that [serves as] a multiplier for the other 98 percent. Microsoft, on the other hand, wants to be 100 percent of software budgets. We have a fundamentally different approach.”
Whether Slack’s assertions will pick up many Skype for Business subscribers as they are nudged toward Teams is anyone’s guess.
Microsoft making progress
Rich Costello, a senior research analyst at IDC, says Microsoft is aggressively trying to move Skype for Business customers to Teams.
While Skype for Business “certainly has its detractors,” he notes many customers like its familiarity and integration with features in the Microsoft Office Suite, intuitive user experience, and security controls. Similarly, its integration with Microsoft Exchange, Active Directory, SharePoint, Office, and other applications is being carried over to Teams, which will be a huge selling point for customers contemplating alternate platforms, Costello says.
Jim Gaynor, research vice president with Directions on Microsoft, says he doesn’t anticipate many Skype for Business customers defecting to Slack or other platforms because of the time and cost involved.
“In most cases, customers using Skype for Business Online already have Office 365 in their environments, and Teams is included in just about every Office 365 subscription plan,” Gaynor says. “Also, customers that might have integrated their PBX with Skype for Business Online and want to preserve their existing investments will have a hard time going anywhere else. The most likely demographic to defect to another platform would be those customers that had bought into Skype for Business Online standalone plans (which are no longer available) and not into Office 365.”
Gaynor says Skype for Business Online customers who think they will shift to Teams should be planning for that now “because Teams isn’t just a drop-in replacement.”
Teams migration options
“Teams has much broader functionality vs. the IM, chat, voice, and video of Skype for Business Online,” he says. “Making effective use of Teams will require some planning with the various business groups. Putting effective controls and guidance in place will also require work with company stakeholders. If you’re on a calendar year budget, like most organizations, you should have as much planning in place before the annual budget process begins in September 2020 so you can ensure money and project time for moving your organization to Teams in the first half of 2021.”
Analysts note that enterprise organizations will have to do much of the migration legwork themselves. Microsoft has no plans to schedule upgrades for enterprise customers. It is applying more of a self-service model where it’s offering tools and guidance to help customers manage their own IT work.
Prescriptive guidance is at https://aka.ms/SkypetoTeams. Microsoft says it will help ease the transition for users new to Teams with specialized first-run experience and in-product coach marks. FastTrack, instructor-led training, customer support, and partners are also available to customers through the transition. In addition, Microsoft is hosting Upgrade Workshops and encouraging customers to get familiar with the upgrade framework and associated resources.
For smaller customers that may not have dedicated IT resources, Microsoft says it will provide automated upgrades from Skype for Business Online to Teams. Eligible customers are notified of the upgrade through emails and Message Center notifications. To find out more, see Automated Upgrades from Skype for Business Online to Microsoft Teams.
Gaynor says IT departments should not approach this migration expecting to accomplish everything all at once because there is going to be more to tackle than they might realize. And that will continue to be the case because the software giant is going to keep expanding Teams.
He notes that companies uncomfortable with handling the migration themselves have access to numerous Microsoft partners that would be more than happy to help out with integration, training, and adoption services.
“Customers adopting Teams need to look at it carefully, start small rather than overengineering, and consider the overall impact,” he says. “Microsoft’s goal is to make Teams, not Outlook, where users spend most of their time. And even if that is not what a customer wants, the pressure from Microsoft will be undeniable.”
What to do after Skype for Business is retired: Lessons for leaders
- Evaluate how deeply embedded Skype is in your ecosystem; this will determine your viability in selecting a different product to replace it.
- Look at how your business uses Skype. If you need only a single feature—conferencing, for example—evaluate point products that fill that niche
- Note that regardless of customer size, you are on your own when migrating from Skype to Teams. Check out the available educational tools before starting the process.